Social Media Manager Responsibilities

BY PRIIT KALLAS · MARCH 10, 2016

Social Media Manager is like a Swiss army knife. I was thinking about what this person should do and the result is this list of 26 different functions. The list is pretty long so in corporate environment you might want to split it up between several people. So, what is a social media manager supposed to do?

Social media strategy

  • Create the social media strategy
  • Create budgets for social media activities
  • Plan social media campaigns
  • Work with internal stakeholders
  • Recruit and manage the social media marketing team for your organization
  • Manage change and adopt social media into the corporate culture
  • Work with other marketing branches to integrate different activities

Social media implementation

  • Manage social media campaigns and day to day activities
  • Manage presence in social networking sites
  • Brand advocacy
  • Community outreach
  • Manage a blogger outreach program
  • Build a brand ambassador network
  • Post and comment on relevant blogs
  • Seed content into social networks
  • Write editorial content
  • Create and upload videos
  • Engage in conversations and answer questions
  • Create and maintain a social media editorial calendar and posting schedule

Social media monitoring

  • Develop benchmark metrics to measure the results of social media programs
  • Analyze and evaluate social media campaigns and strategies
  • Report on effectiveness of campaigns
  • Monitor trends in social media
  • Monitor the activities of main competitors in social media
  • Monitor social space for brand and related topics and conversations
  • Understand how the social media impacts search traffic

Check out the related posts:

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Image credit: Unfinished Business movie free stock images

 

July 8, 2015 // 8:00 AM

What the Best Social Media Community Managers Actually Do in Their Jobs

Written by Lindsay Kolowich | @lkolo25

 

Searching for someone to run your social media efforts can be both an eye-opening and frustrating experience. It might seem that, of the applicants who can boast any goal or metric from their job, the one thing they point to doing is “driving engagement.” While engagement metrics can be tied back to a business’ bottom line, more often than not, social media marketers aren’t moving the metrics CEOs care about.

Years after the very first “Can we measure the ROI of social media?” blog post, the role of the social media community manager hasn’t evolved much in the ways of goal-oriented, metrics-driven marketing. It’s possible this is because many companies haven’t figured out the right way to measure the ROI of their efforts, so they don’t know to hire someone who can help them drive real business results.

Download a ready-made job description for the social media manager role here.

It becomes a vicious cycle. With little focus on the bottom line efforts from social media, companies relegate the social media role to people without much experience proving bottom-line results, and then once hired, those social media specialists don’t have experience proving those bottom-line efforts.

But someone’s got to break out of the cycle. Whether you’re a social media job seeker looking for your next gig or a manager trying to hire your next social media manager, keep on reading.

This post will show you how to become a social media manager.

There are more skills that a social media manager must posess other than “driving enagement”. Make sure you posess the following skills:

1) Content Creator

Content is a key component in any marketing function, and social media is no exception. Even if you have dedicated bloggers, ebook writers, and designers, that content still needs to be adapted to each social network.

A good portion of a social media community manager’s role is creating and adapting content for each specific network. This includes positioning content in under 140 characters for Twitter, creating images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, Vine, and Periscope, coming up with several iterations of post copy (since the lifespan of a social media post is so short), and even creating content from scratch specifically for growing a following on social media.

Skills Necessary

Copywriting, design, basic photography & videography, positioning, creativity

How This Drives Results 

Adapting content specifically for each social network yields more clicks and leads. For example, in an A/B test, we found that tweets including both a link and an image optimized for the platform yielded 55% more leads than tweets with just a link. Adapting and creating content for each specific network is critical to driving results. (Here’s a detailed guide to photo and image sizes on Facebook, Twitter, and other social networks.)

2) Marketing Analyst

As all marketing roles become more and more data-driven, a social media community manager needs to be able to dig into the data, analyze that data, and draw actionable insights. That includes macro data (like overall reach, leads generated, leads nurtured, customer cases supported) all the way down to micro data (like individual experiments around content positioning). This person should also know the pulse of the community and be able to set goals that are just out of reach — and find a way to hit them.

A successful social media community manager enjoys looking at data and knows how to use it to make informed decisions. At the same time, this person shouldn’t be so stuck in the data that it prevents experimentation and risk-taking. It’s important for a social media community manager to constantly test new strategies, new content, and new campaigns. This means both running tests (such as post frequency tests) and analyzing the results to constantly iterate and improve their marketing efforts.

Skills Necessary

Data analysis, curiosity, experience with running scientific experiments, strong presentation skills

How This Drives Results

Constantly testing and analyzing results helps social media community managers build more effective standards in their routines. For example, that Twitter image test we spoke about before was run by our former social media community manager — she designed the test, implemented it, and measured it all on her own. (And thank goodness she did because it’s had a serious impact on our social media efforts.)

3) News Junkie

Being on social media is like being in a crowded room at a networking event — and a social media community manager needs to be in the thick of it. A successful social media community manager will be able to find new opportunities for the company by keeping a pulse on the industry. They need to know where to look for the news and what people are saying about it. They also need to know what’s changing on social networks and in the industry — and be able to react and respond accordingly.

They should be skilled at “tactful newsjacking,” meaning the ability to (tactfully) capitalize on a news story, (think Oreo’s Super Bowl tweet), trend, or hashtag. And if something goes awry, they need to be able to mitigate the issue calmly and diplomatically.

Furthermore, the social media community manager can act as an extension of the PR team, connecting your team directly with journalists and reporters, which can result in increased coverage for the company.

Finally, social media is a global endeavor — so for global brands, it’s important for the social media community manager to be able to think outside their own region.

Skills Necessary

Content curation, hungry for information, effective monitoring, professional on-the-spot communication skills, quick decision-making, good judgment, ability to be calm in the face of stress, ability to think globally

How This Drives Results

Staying on top of trends as they’re rising allows your social media community manager to newsjack, which can bring spikes in traffic to your website, and connect with journalists when they’re looking for story fodder, instead of relying on cold pitching. (In other words, they’re doing PR the inbound way.)

4) Customer Service Rep

When someone runs social media, they are the voice of the company to many audiences, including customers, potential customers, journalists, and fans. They’ll constantly get questions and comments about their company’s products, services, and content — which may not always be positive.

The social media community manager needs to be able to communicate with people in different buying stages (for example, customers and non-customers) and different dispositions. They’re the “traffic director,” and need to be able to understand where their followers’ question or comment is coming from, address it appropriately, and provide a course of action for resolution. In order to do that, they must be intimately familiar with their company’s brand, products, and services so they can do quick, surface-level troubleshooting.

Skills Necessary

Strong communication skills, adaptability, calm, desire to solve others’ problems, ability to troubleshoot and know where to pass a complex question, knowledge of the company/products/services

How This Drives Results

Doing customer service on social media allows you to respond to customer problems in the way they want to communicate with you. Plus, it can be a lower-cost way of responding to customer issues, especially compared to a phone call, which will typically require more time for the same response. Also, because social media is a public forum, your social media community manager can use these opportunities to showcase your customer service as a company differentiator and amplify happy customer messages as a form of marketing. (Check out how JetBlue uses social media to delight its customers.)

5) Community Manager & Facilitator

Part of building a following on social media is helping that following connect with each other and become a community. True communities don’t simply engage with the company or moderator; they engage with each other — which actually scales the social media community much better, too. But community management takes work, including asking questions to seed discussions and kicking out people who spam or otherwise detract from the community.

Part of being a good facilitator is asking good, relevant, and thought-provoking questions in an engaging way. Another part is setting the tone for the community, being present, enforcing community guidelines, and sometimes even removing members or deleting posts when appropriate.

Skills Necessary

Resourcefulness, ability to connect people and stimulate discussion, firm but empathetic

How This Drives Results

If your followers like your community, they’ll recommend it to others — either on purpose or inadvertently by commenting and having it show up on their timeline. This leads to more exposure, which leads to more reach.

There is also immense value to your followers in interacting online with other, like-minded folks. According to a study from the Marketing Science Instituteincreased engagement on community sites can result in up to 25% increase in revenue. To grow a social following, the social media community manager needs to help the company’s community get value from each other. (Here are a few tips for building a community on social media to get you started.)

6) Funnel Marketing Manager

Social media is a powerful tool that can help the whole funnel, not just the top. It expands the reach of your content, attracts visitors to your website, generates leads, and nurtures them to become customers. That means a social media community manager needs to be able to pick and share content in a way that will accomplish each of those goals.

They need to share content that generate leads, and run new campaigns to find the best ways to do lead generation via social media. A social media community manager also needs to engage one-on-one with potential customers who are considering their company’s product or service, or simply need their help. Social media is particularly effective as a lead nurturing tool because prospects use multiple media (not just email) to consume information and social channels allow you to engage in a more timely manner.

In order to do all of this effectively, social media community managers need to have a strong understanding of the sales and marketing funnel, which leads to monitor and nurture, and what content to use in getting those leads to the next stage in the process. They’ll also need to pass appropriate leads off to the sales team and keep sales reps informed when there’s something they should know. Effective social media community managers are seemingly everywhere and in communication with everyone.

Skills Necessary

Funnel understanding, knowledge of content for each funnel stage, basic sales skills, strong communication skills

How This Drives Results

Sharing conversion-oriented content on social media can attract more visitors to your site and convert them into leads for your sales team. More than 50% of businessesreport they’ve acquired a customer from Facebook, more than 40% have acquired a customer from LinkedIn, and more than 35% have acquired a customer from Twitter.With the right person at the helm of your company’s social media accounts, you could be one of them.

7) Project Manager

Many people across a company may want certain things posted, responded to, favorited or Liked, and so on — and it’s up to the social media community manager to decide which requests to honor, and when to honor them. This means they need to be highly organized and able to manage multiple simultaneous (and possibly conflicting) requests. They need to be able to quickly assess whether a request would resonate with the company’s followers, or whether it’s too niche or too narrow. (For example, a location-specific post might be too narrow to send to a company’s entire Twitter following.) Social media community managers also need to effectively coordinate with different departments to organize campaign launches, while pushing launches and growth initiatives of their own.

Skills Necessary

Strong organization skills, strong communication skills, ability to negotiate, data-based decision-making skills

How This Drives Results

Social media plays a big role in promoting initiatives from different departments and teams across a company. When a social media community manager effectively balances these promotions with other engaging and relevant content, they’ll be able to win the hearts and minds of their followers and internal stakeholders.

With this diverse and highly visible role, it’s hard to believe that the social media community manager position still has the reputation as an entry-level role anyone can just “pick up.” These seven roles should be in the back of any hiring manager’s mind as they interview to fill their social media community manager position. I believe that if we can change the perception of the social media community manager role and attract and hire for these functions and skills, we’ll have a good chance of mastering the ability to measure and value the ROI of social media.

What do you think? Do you see other facets of the social media community manager position? Share your thoughts in the comments below.

Editor’s Note: This post was originally published in June 2014 and has been updated for freshness, accuracy, and comprehensiveness.

 

Topics: Inbound Marketing Social Media

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48 Social Media KPIs (Key Performance Indicators)

There are a lot of things you can measure about you social media efforts. I have compiled a list of 48 KPIs (key performance indicators) that you can consider for you specific activities. One thing to remember is that you should set at least some metrics that indicate if you are turning profit. Otherwise you can reach your KPIs and still loose money.

Now, before you begin be sure to set the baseline. Look at the set of your chosen social media KPIs and and record the current value. These numbers are important but the rate of change is the main indicator for most of these metrics. For example it’s fantastic if you get 1000 followers in a day but not so if you get them over the year.

Concentrate on the rate of change of your chosen key performance indicators. This can be also expressed as a frequency of events. For example you could measure how many comments you get on Facebook per day, week or month.

You can combine several KPIs into one that is more meaningful for you. Ratios, such as comments per blog post, retweets per followers, help you measure audience activity and engagement.

Distribution

What social media channels are you using, how can people reach you, are you visible?

  • Followers
  • Fans
  • Number of mentions
  • Reach
  • Social bookmarks (SumbleUpon, Delicious)
  • Inbound links
  • Blog subscribers

Interaction

How likely are followers going to engage, spread your message and interact with eachother?

  • Retweets
  • Forward to a friend
  • Social media sharing
  • Comments
  • Like or rate something
  • Reviews
  • Contributors and active contributors
  • Pageviews
  • Unique visitors
  • Traffic from social networking sites
  • Time spent on site
  • Response time

Influence

How do attitudes change due to the social media activities? This is the branding value that should convert into sales.

  • Share of conversation vs competitors
  • Net Promoter
  • Satisfaction
  • Sentiment positive, neutral or negative
  • Number of brand evangelists

Action and ROI

How many sales and other real world result do you get from social media?

  • Conversions (email subscriptions, downloads, install widget or tool, etc)
  • Sales revenue
  • Registered users
  • Issues resolved and resolution rate
  • Number of leads (per day, week, month)
  • Cost of lead
  • Lead conversion rate
  • Cost of sale
  • Revenue (per follower, lead, customer)
  • Lifetime value of customers
  • Support cost (per customer in social channels)
  • Share of repeat customers (from social media vs other channels)
  • Transaction value per customer
  • Money in the bank, net profit, etc

Internal

The raw output of your social media team. It is important to measure if increases in your input produce similar or better increase in the other KPIs. And, of course, your boss probably wants to know how much are you spending

  • Blog posts
  • E-books
  • Presentations
  • Videos
  • Facebook updates
  • Tweets
  • Forum posts
  • Social media marketing budget
  • Social media staff payroll
  • Social media development costs

You can get most out of these social media metrics if you benchmark them against you competition. Whenever possible try to find out the competitor’s numbers and you get a better insight of your performance. If you have 3,141 followers on Twitter the the number is meaningless, but in context of your competitor having 2,718 you may get some insights.

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Image credit Brooks Elliott

Social media specialist job description

CATEGORIES

This social media specialist job description template is optimised for posting in online job boards or careers pages and easy to customise for your company.
Job brief

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Responsibilities

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements

  • Proven working experience in social media or related field
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  • Positive attitude, detail and customer oriented  with good multitasking and organisational ability
  • Fluency in English
  • BS in Communications, Marketing, Business, New Media or Public Relations

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Social Media Manager Job Description: A Complete Guide

The more we share, the more we have…
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“Train people well enough so they can leave. Treat them well enough so they don’t want to.” -Sir Richard Branson

Many companies have recognized the awesome value and benefit in social media marketing. Perhaps you’re one of those! You’ve seen how Social marketing drives quality traffic, leads & sales and boosts your online reputation. However, as a business owner, you don’t spend much time on social networks yourself, so it’s quite a challenge to figure out exactly where to focus your attention.

It’s also a challenge to determine who the best person might be to handle your company’s online presence or what that person’s job duties should be.

While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads and sales from those relationships.

In a previous post here, I wrote about the questions to ask a potential hire. But once you’ve hired your best candidate, you’ll need a Social Media Manager Job Description to set goals, track progress, understand exactly where your money is spent and carry through accountability for Return on Investment (ROI).

Here’s a comprehensive guide to help determine what your social media manager should be doing, where they’re succeeding and where you may need to place more attention.

Social Media Manager Job Description

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to:

  • Deliberate planning and goal setting
  • Development of brand awareness and online reputation
  • Content management
  • SEO (search engine optimization) and generation of inbound traffic
  • Cultivation of leads and sales

The Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

Community leadership and participation (both online and offline) are integral to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way what will attract today’s modern, hyper-connected buyers.

The Social Media Manager is instrumental in managing the company’s content-related assets. Google’s #1 search ranking factor is relevant content (content that serves the searchers needs the best). It’s clear then that managing content should be part of the Social Media Manager’s Job Description.

Content management duties include:

  • Administrate the creation and publishing of relevant, original, high-quality content.
  • Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
  • Create a regular publishing schedule.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
  • Promote content through social advertising.

This position is full time salaried with benefits. Specific titles and/or duties for this position may also include:

  • Digital Marketing Manager
  • Content Marketing Manager
  • Customer Experience Manager
  • Community Manager

The Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing “Best Practices” shift constantly, so a budget should be allocated for training and/or attendance at applicable industry-specific conferences.

Responsibilities of the Social Media Manager

The first responsibility of a Social Media Manager is to develop and implementa social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.

  1. Brand Development

“Why” is the reason customers buy. A great “why buy here” message is unique to your company, is backed up by facts (awards, numbers, in-store policies) and answers “What’s in it for me?” for the shopper.

  1. Identify Target Customers

Your product cannot possibly be all things to all people. Until you accept the notion that you must keep your market focus tight, you’ll constrict your business’ ability to grow.

Explore this exercise to identify target customers:

I’m sure you’ve said this once or twice in your years in business: “You know, if we had ten more customers just like them, life would be great!” Write down the circumstances and attributes of those types of customers.

Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for exploring audiences that are interested in your product or service.

  1. Set Clear Objectives

All marketing plans include defined, realistic goals. It isn’t enough to say you “see” results. Your results must tie back to your goals and objectives. You’ll never know ROI without goal setting and strategy.

In setting goals, it’s important to identify what challenges the business is experiencing. These 5 are the most common:

  • Insufficient website traffic and/or scant visitors
  • Weak brand awareness
  • Declining customer retention
  • Poor online reputation
  • Slow sales
  1. Visual Design and Web Development Strategy

Visual content has a lasting effect on the viewer. Your visual branding must be consistent. Whether it’s your status updates, your landing pages or your Facebook ads, what the audience sees is what they’ll remember. Make sure it’s compelling and gets the point across.

Savvy web development is crucial to your content marketing success. You must retain a hub for your content where customers and prospects can visit to learn more about your products and services, and where search engines can crawl to award more authority.

  1. Solid Content Strategy

One of the most frequently asked questions I get is, “How do I know what to post on our page?” In order to know the answer to that question, you must have a solid idea of who you are as a brand and who your target customers are.

  • What is it about your company that makes it unique…makes people want to buy from you? Answer that question in detail.
  • Describe your target customers. What are their interests, concerns and issues? How can you help them come to a purchase decision with the content you publish?
  • Don’t forget about those fans who are not in-market. What can you offer them to make their time with you interesting?
  1. Promotion Strategy

It is essential to continually grow your fan base and promote your content. Social media is now pay to play.

Social advertising is a very valuable tool to get your message heard. However, social (Facebook) ads don’t look like the ads you’re familiar with. They differ in content, placement and targeting…and when done right, they are received much more cheerfully.

The best way to grow your Facebook page is to utilize Facebook Ads. A small budget with carefully selected images and ad copy (with a clear call-to-action) will increase likes, improve engagement and generate leads.

  1. Engagement Strategy

Your Social Media manager should listen, respond, ask questions and engage your audience. There should be careful consideration on how he/she responds to organic (non-paid) leads that appear in the comment section of your posts.

People will ask questions and sometimes want to engage in a sale. The Social Media Manager should have knowledge and experience of your sales process to respond correctly.

If a lead asks a question, answer it and follow it up with a question back to engage them further, eventually guiding them to a product display page, signup form or appointment.

Leverage Facebook ads to promote your content and increase your audience reach. As your page grows and your content is seen more often in Newsfeeds, you’ll find it easier to engage fans and build those relationships.

  1. Conversion Strategy

With growth and engagement strategies in place, the Social Media Manager’s job is to convert fans into customers and your marketing plan should outline the steps required.

The more advanced forms of Facebook marketing utilize Facebook ads, custom audiences and compelling landing pages. Be sure to include a call to action and a lead form on your landing page to ensure your lead has a path to purchase (and your Social Media Manager has a way to follow up).

I’ve found most companies need advice and support with conversion strategy. Kruse Control does advise clients on ways to get quicker results that are more cost-effective and more aligned with business goals. I’m happy to explore options if you need guidance.

  1. Measure & Analyze to Establish ROI

You’ll need to determine the KPI’s (key performance indicators) that matter most to your business. Here are the top 8 KPI’s that we use at Kruse Control to determine ROI:

  • Audience Growth
  • Audience Profile
  • Audience Engagement
  • Content Reach
  • Engagement by Content Type
  • Leads
  • Response Rate and Quality
  • Negative Feedback

Measure results on a daily basis. Your results should tie back to your objectives and provide a clear understanding of the returns you’re getting.

Essential Duties of the Social Media Manager

  • Manage social media marketing campaigns and day-to-day activities including:
    • Develop relevant content topics to reach the company’s target customers.
    • Create, curate, and manage all published content (images, video and written).
    • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
    • Conduct online advocacy and open a stream for cross-promotions.
    • Develop and expand community and/or influencer outreach efforts.
    • Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
    • Design, create and manage promotions and Social ad campaigns.
    • Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
    • Analyze key metrics and tweak strategy as needed.
    • Compile reports for management showing results (ROI).
  • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
  • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
  • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
  • Monitor trends in social media tools, applications, channels, design and strategy.
  • Implement ongoing education to remainhighly effective.
  • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
  • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

Qualifications and Experience

  • Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
  • Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
  • Proficient in content marketing theory and application.
  • Experience sourcing and managing content development and publishing.
  • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
  • Maintains excellent writing and language skills.
  • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
  • Displays ability to effectively communicate information and ideas in written and video format.
  • Exceeds at building and maintaining sales relationships, online and off.
  • Practices superior time management.
  • Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
  • Makes evident good technical understanding and can pick up new tools quickly.
  • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
  • Possesses functional knowledge and/or personal experience with WordPress.
  • Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
  • Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.

Qualified, Savvy Social Media Managers do not just happen.

The Social Media Manager is the voice of your company and should be included in all matters which are customer-facing. With most every business needing to develop their online presence in order to participate in today’s hyper-connected consumer buying process, it’s in your best interests to hire the best and track their progress. Your online reputation and future sales depend on it!

45 Free Social Media Monitoring Tools [UPDATE April 2016]

BY PRIIT KALLAS · APRIL 25, 2016

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If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services.

This time we have collected 44 free social media monitoring tools.  In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:

Group A

HootSuite

Twitter account: HootSuite
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.

  • Manage all your social networks and schedule messages for future publishing.
  • Find out what’s your audience saying about your brand and engage them.
  • Hootsuite’s social media analytics give you an in-depth view of how your social media efforts are working.
  • Hootsuite’s secure logins, profile protections, and permission levels keep you protected.
  • The collection of more than 80 applications help you increase your social reach. Tools for Instagram, YouTube, Reddit, and Marketo, right in the social media dashboard.

TwitterCounter

Twitter account: Thecounter
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.

Social Mention

Twitter account: socialmention
Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. Track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.

Klout

Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.

Twitter analytics

Twitter account: twitter (doh!)
The free statistics in your own Twitter account. Measure and boost your impact on Twitter. Tweet activity – measure engagement and learn how to make your Tweets more successful. Explore the interests, locations, and demographics of your followers. Track how your Twitter Cards drive clicks, app installs, and retweets.

Group B

Addict-o-matic

Twitter account: addictomatic
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. You can personalize your results dashboard and keep coming back to your personalized results dashboard for that search. News pages provide the latest headlines on topics such as entertainment, politics, shopping, sports and more.

BackTweets

Twitter account: backtweets
BackTweets is a twitter time machine which enables you to search through a tweet history for tweets that link back to your site. As a free web app, BackTweets lets you search through a tweet archive for URLs sent via twitter. URLs are found regardless of the form they were tweeted in and include: full URL links, shortened URLs and URLs without the WWW prefix. BackTweets is a great tool for tracking your social media pulse- see how many people are talking about you, who is talking about you, and what they are saying.

Buffer

Twitter account: buffer
Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long. Get deeper analytics than if you just post to social networks directly. With Buffer you can manage:

  • Facebook: Profile, Page, and Group (for groups you do have to be the admin)
  • LinkedIn: Profile and Company Page
  • Twitter: Profile
  • Google+: Business Pages
  • Pinterest accounts

Boardreader

Twitter account: boardreader
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.

Buzzsumo

Twitter account: BuzzSumo
Analyze what content performs best for any topic or competitor. Find the key influencers to promote your content:

  • Discover the most shared content across all social networks and run detailed analysis reports.
  • Find influencers in any topic area, review the content they share and amplify.
  • Be the first to see content mentioning your keyword; or when an author or competitor publishes new content.
  • Track your competitor’s content performance and do detailed comparisons.

All paid plans come with a 14 day free trial $79/ month

Cyfe

Twitter account: Cyfe
Cyfe is an all-in-one dashboard software that helps you monitor and analyze data scattered across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more from one single location in real-time.

Followerwonk

Twitter account: followerwonk
Followerwonk is a cool social media analytics tool thet lets you explore and grow your social graph. Dig deeper into Twitter analytics: followers, their locations, when do they tweet. Find and connect with influencers in your niche. Use visualizations to compare your social graph to competitors.

Google Alerts

Twitter account: Google
Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.

Google Trends

Twitter account: gtrendz
Trends allows you to compare search terms and websites. With Google Trends you can get insights into the traffic and geographic visitation patterns of websites or keywords. You can compare data for up to five websites and view related sites and top searches for each one.

HowSociable

Twitter account: howsociable
Free monitoring tool for measuring your brands or keywords using 32 social networking sites. HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web. Compare brands with those of competitors and similar sized businesses.

Icerocket

Twitter account: icerocket
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.

Iconosquare

Twitter account: iconosquare
Key metrics about your Instagram account. Number of likes received, your most liked photos ever, your average number of likes and comments per photo, your follower growth charts and more advanced analytics. Track lead conversations, send private message as on Twitter, and improve communication with your followers.

Klear.com

Twitter account: klear_com
Social media monitoring, analytics and reporting. Influencer marketing, find and create relationships with the top influencers in your sector and build your community. Competitive analysis tracks your social media landscape, see what’s working for them and develop your strategy.

Kred

Twitter account: Kred
Kred is a social-media scoring system that seeks to measure a person’s online influence.Kred, which was created by the San Francisco-based social analytics firm PeopleBrowsr, attempts to also measure a person or company’s engagement, or as they call it, outreach. PeopleBrowsr hopes that that combination can offer a more informed metric for non-celebrities like entrepreneurs and those whom they follow and look to for advice.

Mention

Twitter account: mention
Mention allows you to create alerts for your brand, your industry, your company, your name or your competitors and be informed in real-time about any mentions on the web and social web. And there is a great limited free option.

Mentionmap

Twitter account: mentionmapp
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.

NutShellMail

Twitter account: NutshellMail
NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Nutshellmail supports Facebook, Twitter, LinkedIn, MySpace, and Ning.

Omgili

Twitter account: omgili
Omgili helps you find interesting and current discussions, news stories and blog posts. Direct access to live data from hundreds of thousands of forums, news and blogs. Very easy to use, no signup for web interface. API available.

Pinterest Analytics

Twitter account: pinterest
Find out how many people are pinning from your website, seeing your pins, and clicking your content. Pick a time-frame to see how your numbers trend over time. Get better at creating Pins and boards with metrics from your Pinterest profile. Learn how people use the Pin It button on your site to add Pins. See how people interact with your Pins from whatever device they use. Get a glance at your all-time highest-performing Pins.

Pluggio

Twitter account: Pluggio
Pluggio is a web-based social media tool to help marketers easily grow and manage their social media profiles (Facebook and Twitter). It includes a suite of tools to organize and keep track of multiple accounts, get more followers, and automate the finding and publishing of excellent targeted content.

Postific

Twitter account: postificcom
The full set of social media tools. Post content to over 10 social networks with one single click of a button. Get real time click-through statistics with your domain name. Measure and analyze the best results from your social posts. Monitor the social media conversations that are important for your business.

Quintly

Twitter account: quintlyapp
Quintly is the professional social media monitoring and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter or both, Quintly monitors and visualizes your social media marketing success. Benchmark your numbers against your competitors or best practice examples.

Sentiment

Twitter account: Smetrics
Sentiment is a social customer service platform. Sentiment helps brands and contact centers communicate with customers on social media, and provide the best social customer service. [Free 30 day trial]

SharedCount

Twitter account: sharedcount
Track your shares, likes, tweets, and more. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Pinterest, LinkedIn, Google+, and StumbleUpon.

Shared Counter

Twitter account: toolsiseek
The social media counts checker gets the social count from popular social networks. This social checker fetches the socially shared count from Facebook, Google +, Linkedin, Pinterest, StumbleUpon, Reddit, Buffer and Delicious.

Simplymeasured free social media-tools

Twitter account: simplymeasured

  • Free Twitter Follower Analysis learn about your followers, from interests to influence. Free Twitter Customer Service Analysis measure your key customer service metrics on Twitter.
  • Free Instagram User Analysis measure your engagement, content, and trends.
  • Free Facebook Fan Page Analysis How healthy is your Facebook Fan Page? Study trends and timing. In-depth analysis of your Facebook Fan Page visitors’ demographics and activity. Compare your Facebook Fan Page against your competitors’. Analyze the performance of your content on Facebook.
  • Free Vine Analysis understand the performance of your Vine clips on Twitter.
  • Free Social Traffic Analysis find out how social media impacts your website performance.
  • Free Traffic Source Analysis find out which sources send the most traffic to your website.

Social Searcher / Socialbuzz

Twitter account: socialbuzz
Social Searcher / Socialbuzz is a real-time search engine for Facebook, Twitter and Google+. It is designed to provide a different kind of user experience for curious users and deep analytics for the marketing professionals, such as: posts types, top links/domains, keywords, sentiment, top users and posts. Also the service has a quick possibility to change your search locale, filter search results by content type and popularity.

SocialOomph

Twitter account: socialoomph
Schedule tweets, track keywords, extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, personal status feed — your own tweet engine, unlimited accounts.

TipTop

Twitter account: twittiptop
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.

ThinkUp

Twitter account: ThinkUp
ThinkUp is a free, open source web application that captures your posts, tweets, replies, retweets, friends, followers and links on social networks like Twitter, Facebook, and Instagram. With ThinkUp, you can store your social activity in a database that YOU control, making it easy to search, sort, analyze, publish and display activity from your network. All you need is a web server that can run a PHP application. [Free 14 day trial]

Twazzup

Twitter account: twazzup
Twazzup is real-time news platform. It allows you to filter the news out of live Twitter content. It’s useful for understanding who are the influencers on a given topic and what are to trending sources.

Tweetdeck

Twitter account: TweetDeck
TweetDeck is a social media dashboard application for management of Twitter accounts. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets and view profiles. It was the most popular Twitter application with a 23% market share as of June 2009, following only the official Twitter website with 45.7% share for posting new status updates.

TweetReach

Twitter account: tweetreachapp
Measure Twitter activity that matters to you. With a TweetReach you can monitor Tweets about all your topics, hashtags, brands, accounts, and events – in real time, with comprehensive analytics on Twitter reach, performance and engagement. Twitter analytics works in real time to deliver timely insights you can use to make better decisions.

SumAll

Twitter account: SumAll
SumAll is a powerful data analytics tool that allows our customers to view all of their data in one simple, easy-to-use visualization. Social media, e-commerce, advertising, e-mail, and traffic data all come together to provide a complete view of your activity.

Twitalyzer

Twitter account: Twitalyzer
Twitalyzer provides one-click access to the richest body of metrics for Twitter accounts available today. Twitalyzer combines basic Twitter measures with demographic data, widely used metrics like Klout, and our own proprietary scores. Twitalyzer is a “one stop shop” for all of your Twitter analytics needs.

Twitter Search

Twitter account: twitter
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.

ViralWoot

Twitter account: viralwoot
Pin Alert feature lets you track what are people pinning from your website, who is pinning the most and what images from your website are trending on Pinterest.
Only 4.8% American users use Pinterest during work hours, so it very important for you to pin at the right times. Use our Pin Scheduler to schedule pins for future dates.
Thousands of social media marketers and agencies use Viralwoot for their clients. You can manage & grow multiple Pinterest accounts with a single Viralwoot account.

WhosTalkin

Twitter account:http://twitter.com/whostalkin
WhosTalkin is a social media monitoring tool that lets you search for conversations surrounding the topics that you care about most. Whether it be your favorite sports team, food, celebrity, or brand name; Whostalkin will help you find the conversations that are important to you. WhosTalkin search and sorting algorithms combine data taken from over 60 of the most popular social media sites.

WhoUnfollowedMe

Twitter account: whounfollowedme
Who.unfollowed.me is a service that helps you track your unfollowers, in real time, without waiting for a DM, or email. It allows you to check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.

ZoomSphere

Twitter account: ZoomSphere
ZoomSphere is a complete digital marketing tool for brands and agencies, and the first to incorporate Facebook Reactions analytics into their platform. To celebrate they have given FREE access to analyse the Facebook Reaction’s data of any number of Pages. The tool is just a small part of the complex analytics data that ZoomSphere can provide across a host of social media sites. Their entire platform comprises a scheduling and posting calendar, collaboration and workflow tools for teams, easy to understand analytics that can be customised into a variety of formats, side-by-side comparisons with competitors, management of incoming customer care messages, monitoring of mentions across social networks and forums, and an unlimited ability to create reports quickly. Their full platform includes an unlimited number of users and social profiles for one monthly price.

That’s all for now. If you know of a great free tool then please let us know in the comments.

_________________________________
Image credit: The Astronaut Twins by Windell Oskay

Also published on Medium.

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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18 RESPONSES

  1. Soile

 May 30, 2013 at 7:49 pm

Thanks for this great article!

Saw this one today

http://www.marketingtechblog.com/blitzmetrics/

Reply

  1. Ian Smith

 June 3, 2013 at 6:13 pm

Good grief !!
How do you find the time to carry out such a comprehensive assessment?
Impressed!

Reply

  1. Laura G Thorne

 June 12, 2013 at 9:20 pm

Hi, It doesn’t seem that Social Mention is tracking Twitter anymore – not finding any activity for our biz Twitter acct yet we receive dozens of mentions daily. Perhaps related to discontinuation of first generation API by Twitter, not sure – I don’t use social mention that regularly so couldn’t say when this happened but definitely doesn’t work now! Anyone else had the same experience? Thanks

Reply

  1. LineApp Maker

 June 17, 2013 at 1:01 am

TSieve is a small tool to help users track Twitter conversations in one page.

Thanks

Reply

  1. Doug Wack

 August 8, 2013 at 12:19 am

Great list of tools, a few I don’t know but will definitely check out. Thanks!

Reply

  1. Aamir

 February 28, 2014 at 12:08 am

Yes that great tool everything you mention here. Its research work and helpful for tme……………Thanks again

Reply

  1. mark

 March 14, 2014 at 8:15 pm

this is the most convincing of all the list i have seen

Reply

  1. Dipti

 April 15, 2014 at 6:10 pm

http://tweetreach.com/ This is a good one as well. and http://www.twitonomy.com/ This one as well.

Reply

  1. RankQuarrel

 May 7, 2014 at 2:39 pm

Wooh, such a huge list i had known some but most of them are unknown.. Thanks for sharing

Reply

  1. TechTrendsIT

 June 25, 2014 at 1:21 pm

Really informative. Great article. Thanks for sharing with us.

Reply

  1. Bigwas

 September 7, 2015 at 8:46 am

How many of those have free plans, i have to check it out, great.

Reply

  1. John Gray

 September 8, 2015 at 11:31 pm

We’re happy to be on the list, but our Twitter profile is @mentionmapp

Reply

 September 10, 2015 at 5:23 pm

Thank you for letting me know. Fixed!

  1. Kaspars

 October 22, 2015 at 5:56 am

Here is one more that fits this list perfectly – https://growthrace.com
Growth Race – All your projects’ growth metrics in a single view
1) Track Google Analytics for single or multiple projects
2) Track all your social profiles like Twitter, Facebook, etc.
3) Get alerted on problems
4) And one more nice feature – Track your competitors!

Reply

  1. Sasha

 December 12, 2015 at 12:56 pm

Thanks for the great article!

http://sociograph.io – it’s another great tool for Facebook Group and Pages analytics.

The report contains the following data:
1. All posts with number of likes, comments and shares
2. All contributors with number of posts, comments and likes
3. Influencers rating system
4. Activity graph
5. And much more

The data can be exported to CSV for offline analysis.
The tool is completely free.

Please ping me if you have additional questions about the tool.

Reply

  1. maynk sharma

 February 16, 2016 at 9:44 am

The most straightforward way to determine if you are running a profitable campaign. Track conversion and revenue for use in your reporting.

Reply

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